Investing in the right marketing strategy in the beginning will save your practice time, money, and your sanity. With so many marketing options available, it can be difficult to decide where to spend your time and money. In this article, we are going to discuss our top marketing recommendations when it comes to building a strategy to get new patients to your practice.
Your Website Foundation
A dentist’s online success all starts with their website. Here’s the data:
63% of consumers primarily use a company’s website to find and engage with businesses
30% of consumers won’t consider a business without a website
But not just any website will do. A successful dental website is built with your customers’ top of mind. You should start building your website by creating a page for each service offered. If your dental practice offers 30 services, you should have 30 service pages.
Besides, your website should have professional, original copy on all your pages. Your service pages should have at least 500 words on them and should follow best on-page SEO practices.
Next, your website should be professional looking. Based on a Stanford University study, 75% of people have judged a company’s credibility based on their website design. Compare your website to the best dental websites in your city. How does it compare? Be honest with yourself and ask people you trust to give you an honest assessment.
In addition, you should be tracking your analytics. That means, your website should have Google Analytics added and you should be tracking key metrics via “Goals.”
Your website should also make it easy for your potential patients to reach you. Few things are more frustrating than trying to reach out to a company but not being able to get in touch. Your website should have a combination of these contact methods: Phone number, contact form, patient calendar scheduling, and live chat.
How’s your dental website strategy? Do you check all the above boxes? If not, we’d love to help you create an industry leading website to beat out your competitors.
Instead of blasting out messages to your potential patients using traditional marketing tactics like TV, radio, and billboards, your dental practice should be investing in targeted dental marketing strategies. Let’s discuss two strategies you can use to get the right people to your practice:
Search Engine Optimization
Search engine optimization, or SEO, is one of the very best strategies to build for dentists and other medical professionals. SEO takes time to build out, typically 9 to 12 + months. But if you plan on creating a long-term dental practice, SEO is a must.
Dental SEO works by creating strategies to rank for more keywords, and then creating strategies to rank higher for those keywords on Google and other search engines. Keywords are simply the queries, or searches, your patients are making to find a dental practice like yours. Here are some search query examples:
There are hundreds or even thousands of possibilities your potential clients are looking for. The key is to get your website content ranked on the first page of Google for each of these important search queries, where more than 90% of all the clicks happen. In addition, people are searching for dental practices like yours on their mobile phones via Google Maps. You’ll want to rank for those keywords too. These are two strategies you must do to get maximum results.
If you need help with your SEO strategy, we can help you crush the competition in your city.
Google Advertising (Pay Per Click)
While you’re building out your SEO strategy, you’re going to want to get leads quickly. That’s where Google Ads comes in. You can use the same keywords above and pay for your site to be listed at the top. While ideally, you’d be ranking towards the top without paying, remember, it takes between 9-12+ months to get there with a comprehensive SEO strategy.
Google Ads, like SEO, requires that your website is optimized perfectly and that the landing page your ads send people to match the ads you’re running. For example, if you’re running a teeth whitening special on Google, you’ll want the landing page to reflect that concept, not just send them to your home page.
Creating Loyalty and Reaching Your Current Customers
While driving new patients to your practice is absolutely critical for the long-term success of your dental practice, so is creating loyalty and reaching out to your current customers. Social media and email marketing are great ways to create loyalty.
In addition, email marketing can help you market new products to your already existing patients, remind your patients of appointments, ask your patients for important reviews, send your patients loyalty building campaigns like a happy birthday notification, and much more.
Need some help on your internet marketing strategy? Contact us for a free consultation – we look forward to speaking with you!